The idea of Content Marketing has exploded onto the scene in recent years, but it’s much more than just a buzzword. When executed well, content marketing gives organisations an evergreen platform to attract and acquire customers, and forms the foundation for all other marketing activities, both online and offline.
In this one-day content marketing training course, you'll learn what content works across different channels and how to unlock its value to create better commercial results.
We'll provide a structured approach to planning, creating and distributing content, giving you the skills to maximise the value of your content marketing efforts.
This course is led by award-winning marketer Allister Frost, Microsoft's former Head of Digital Marketing Strategy.