Digital Marketing Fundamentals Course & Training institute In Thane, New Mumbai

Digital Marketing Certification Program is most progressive Digital Marketing Course accessible in country with significant modules and certifications for SEO, Social media, Email Marketing, web designing, web development, Google Adwords and considerably more. In the wake of finishing your Digital Marketing course from LAKSN Institute you can work for any Digital Marketing organizations, groups of business setups or start your own website and run business. You can likewise fill in as a consultant or be a piece of the web marketing re-appropriating industry. LAKSN Institute recruitment group would be liable for guaranteeing that everybody who undergoes our Digital Marketing course and gets sufficient job interview opportunities.



What is digital marketing? It is the process of interacting with potential customers through digital channels with the goal of getting them to do something, like buy a product. You’re digitally marketed to every time you’re online, in the form of ads, email newsletters, blog posts, and more. So you actually already have experience with digital marketing, which makes getting started easy.

In this learning path, you’ll cover the fundamentals of digital marketing and go through various approaches with the end result being a professional digital marketing plan.

Why learn digital marketing?

Learning digital marketing skills can help you grow your own business, work for cutting-edge startups, or freelance around the world. This free curriculum will help provide you the basis upon which you can grow essential digital marketing skills.

What will you learn?

First, you’ll pick a product or company that you want to digitally market. You’ll then jump into marketing fundamentals and move into the following areas:

  1. Understanding your customers
  2. Measurement and metrics
  3. Conversion-rate optimization
  4. Organic channels
  5. Paid channels
  6. Email marketing
  7. Affiliate marketing
  8. Referral marketing

You’ll conclude the learning path with a capstone project that will have you build a marketing plan for the product or company you chose to promote in the beginning. When you’re finished, you’ll have the full picture of what it’s like to be a digital marketer and whether it's a career path you want to pursue.

Who is this digital marketing course for?

This learning path is for people new to digital marketing which can include designers, software engineers, salespeople, and even marketers who focus on other areas besides digital, such as events or branding.  

If you want to build a career in digital marketing and want expert 1-to-1 mentorship from somebody who works in the field, as well as career coaching, check out LAKSN Technologies Digital Marketing Course.

So, how is digital marketing different from traditional marketing?

The traditional manner of marketing involved businesses to advertise their products or services on print media, radio and television commercials, business cards, bill boards, and in many other similar ways where Internet or social media websites were not employed for advertising. Traditional marketing policies had limited customer reachability and scope of driving customers’ buying behavior.

Digital marketing achieves targets of marketing a business through different online channels. Let us see how.

The following table lists a few points that differentiate digital marketing from traditional marketing −


Traditional MarketingDigital Marketing
Communication is unidirectional. Means, a business communicates about its products or services with a group of people.Communication is bidirectional. The customer also can ask queries or make suggestions about the business products and services.
Medium of communication is generally phone calls, letters, and Emails.Medium of communication is mostly through social media websites, chat, and Email.
Campaigning takes more time for designing, preparing, and launching.There is always a fast way to develop an online campaign and carry out changes along its development. With digital tools, campaigning is easier.
It is carried out for a specific audience throughout from generating campaign ideas up to selling a product or a service.The content is available for general public. It is then made to reach the specific audience by employing search engine techniques.
It is conventional way of marketing; best for reaching local audience.It is best for reaching global audience.
It is difficult to measure the effectiveness of a campaign.It is easier to measure the effectiveness of a campaign through analytics.


Social Media Marketing

Social Media Marketing is the manner of generating website traffic or attracting viewers and customers through social networking websites such as Facebook, Pinterest, LinkedIn, Twitter, and so on. Social media marketing is a subset of digital marketing.

All social networking websites support sharing of content, but all are not necessarily employed for digital marketing. While Facebook emphasizes on personal sharing, Twitter emphasizes on tweeting short messages about ones’ opinions or reactions, and LinkedIn goes for professional networking, Pinterest motivates to market one’s ideas and online businesses.

Principle of Social Media Marketing

Social media grew up as the most popular outcome of the Internet as people around the world like to communicate and share their special moments, problems, ideas, and suggestions with others. They also like to learn about a place worth visiting, a new craft projects, recipes, or a new language. Social media websites enable you to share content of your choice with right audience at your convenience.

This popularity of social media has inspired the business minds around the world with the idea of small online businesses. One can open a store in Amazon, eBay, or any other custom platforms such as Shopify or Etsy. But the main challenge is finding the customers. There are ways like search results in Google, Bing or in any other search engine. But for a new business with established competitors, it takes a long time to get a high rank in the search results.

Social networking websites are a great solution to this challenge. The basic technique here is to share engaging posts and the right content created for the desired audience. Then the audience helps by sharing the content further, which in turn reaches further. Hence there is another option of advertising the product, services, or ideas on the social networking websites where there is less degree of competition.

This tutorial describes how you can employ Pinterest for marketing your business.

Digital Marketing is the newest form of marketing with much less cost and giving a high range of profit.

Digital marketing basically refers to marketing with the help of advertisements through digital channels such as Search Engines, Email, Social Media, Websites and Mobile Apps.

The development of digital marketing has changed the way brands and business use internet and technology for marketing. With the rise of Digital movement in India, digital platforms are increasingly incorporated in marketing and advertising strategies. People prefer using digital platforms instead of physical shopping which overall increases the scope and demand of expert digital marketers for their excellent digital marketing campaigns.

Digital Marketing is the best platform for brands to help them with brand awareness. Through digital marketing a multi-communication channel where information can be exchanged around the world with just one click. Digital platforms have made it easy for brands and their customers to interact virtually.

Digital marketing methods include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Campaign Marketing, Social Media Marketing, E-mail Direct Marketing, Social Media Optimization. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.

With the help of digital marketing, we can monitor our competitions in a much closer way. Most businesses use social media as its main tool to create a channel of information. It is astonishing how the speed and straightforwardness with which the digital media transmits data and support a business. In this era of digital technology, it’s important to have a strong online presence, coupled with a great brand that is presented uniformly across all mediums.

Digital marketing is much cost-efficient and economical as compared to traditional methods of advertising and marketing. The traditional marketing methods and digital marketing do not operate in exclusion from each other. Digital marketers use only hard copy marketing materials to further strengthen a relationship with a contact, referral partner or client. Say, for example, the businesses do not invest in television or radio ads, but we will give brochures to someone who is interested in our services. It appears that a multi-channel approach that leverages the unique benefits of paper with the convenience and accessibility of digital will perform best.

Digital marketing has become so powerful network of advertising that with the introduction of Double click strategy of Google for internet, the world has become very close linking to each and every place conveniently. With the help of digital marketing, campaigns for promoting any product and service through the internet has become very cost-effective and convenient.

With our guidance, you'll start creating a digital marketing plan which incorporates the key strategic components and utilizes a variety of digital channels and campaign tactics. At the end of the day, you’ll leave the course feeling empowered to return to your workplace and contribute to effective digital decision making.

Upon completion of our Digital Marketing course, you’ll have gained the skills to:


  • Understand digital marketing and its disruption of the traditional marketing mix
  • Be aware of the online consumer journey and how to effectively target your customers
  • Be aware of the online consumer journey and how to effectively target your customers
  • Set clear objectives for the different digital marketing channels
  • Understand how to write a digital marketing plan


Why should I take the course?

Whether you’re new to digital marketing or a marketer looking to enhance your digital knowledge and skillset, this course will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these on your own business environments.

Course Programme

  • What is traditional marketing?
  • Key concepts of Digital Marketing
  • Your vision, goals & milestones
  • Digital Marketing campaign objectives
  • Principles of web designing & web hosting
  • Understanding HTML & CSS
  • Wordpress installation
  • Content management in wordpress
  • Theme setting & customizations
  • Plugins & Widgets
  • Introduction to SEO
  • Google algorithms
  • SEO guidelines for customizing website design
  • Keyword research
  • Competitor analysis
  • On-page optimization-
  • -Website speed -Domain name
  • -URL optimization - Title tag optimization
  • -Meta tags optimization - Sitemap
  • -Content updating - Robots.txt
  • -Canonical - - Rich snippets
  • Off-page optimization-
  • -Link building - Directory submissions
  • -Classifieds - Q&A forums - Guest blogging
  • -Press releases - Social bookmarking
  • Advanced link building techniques
  • Importance of Local SEO
  • Google My Business
  • Tips & tricks to reach top position
  • Penalty recovery practice
  • Google Webmaster
  • SEO measurement metrics
  • SEO tools
  • Importance of analytics
  • Web, Mobile & App analytics
  • Key performance indicators in analytics
  • Introduction to Google analytics
  • Installing analytics code in site
  • Realtime reports
  • Qualitative data
  • Experimentation & Testing
  • Competitor data analysis
  • Traffic source overview
  • Audience overview report
  • Behaviour overview
  • A/B testing
  • Page insights
  • Integrating Analytics and Webmaster
  • Ecommerce analytics
  • Conversion tracking
  • Multi-channel attribution
  • Mobile application tracking
  • Custom data alerts
  • UTM tracking parameters
  • Report preparation & analysis
  • Intro to Adwords / Pay-per-click (PPC)
  • Account structure
  • Campaign & AdGroup settings
  • Keywords research
  • Creating a compelling ad copy
  • Ad extensions
  • PPC budgeting & Bid management
  • Quality score metrics
  • Shopping campaign
  • Google Merchant Center account
  • Conversion tracking
  • Adwords report analysis
  • Calculating the ROI
  • Optimizing the PPC campaign
  • UX design principles
  • UI design principles
  • Learn to work with Photoshop
  • Colour theory
  • Image Editing
  • Creating Email Newsletter
  • Create your own ad design for campaigns
  • Integrating designing skills with marketing abilities
  • Intro to various social media channels
  • Identifying the right medium
  • Social media optimization (SMO)-
  • -In-depth learning about-
  • -Facebook marketing
  • -LinkedIn marketing
  • -Twitter marketing
  • -Instagram marketing
  • -Google + marketing
  • -Pinterest marketing
  • Building a social media strategy
  • Campaign measurement
  • What is ORM?
  • Social listening
  • ORM process
  • Tools for managing reputation
  • Display advertising – How it works?
  • Creating a display campaign
  • Designing compelling display banners & content
  • Display Ad Builder & Display planner tool
  • Bidding strategies
  • Targeting & Retargeting advertising
  • Display advertising measurement
  • Intro to Email marketing
  • Email marketing objectives
  • Types of email – Blast, Drip & Triggered
  • Designing a good email with great content
  • Opt-ins & Subscriber management
  • Introduction to Mail Chimp
  • Email delivery & reporting
  • Using email in the marketing mix
  • Understanding spam & data protection laws
  • Marketing automation
  • Introduction to Video marketing
  • Creating a channel in Youtube
  • Types of Youtube ads
  • Establishing a video marketing strategy
  • Location targeting & bidding strategies
  • Uploading & optimizing videos
  • Gaining exposure & analyzing impact
  • Promoting mobile video
  • Integrating Youtube channel with Google Adwords account
  • Video marketing measurement metrics
  • Youtube analytics
  • Video SEO tips
  • Making money through your Youtube channel
  • Cookie-based tracking
  • Email remarketing
  • Facebook remarketing
  • Google Adwords remarketing
  • Dynamic remarketing
  • Remarketing impact measurement
    • Intro to mobile marketing
    • Intro to mobile marketing
    • Growth & advantages of mobile marketing
    • Running sms campaigns
    • Creating a Mobile website
    • Mobile call only ads
    • Mobile search ads
    • Mobile app install campaigns
    • Incentives & Loyalty programs
    • Advertising in mobile apps & games
    • Integrating with social media platforms
    • Mobile marketing measurement metrics
  • What is traditional marketing?
  • Key concepts of Digital Marketing
  • Your vision, goals & milestones
  • Digital Marketing campaign objectives
  • What is traditional marketing?
  • Key concepts of Digital Marketing
  • Your vision, goals & milestones
  • Digital Marketing campaign objectives
  • What is Google Adsense?
  • Adsense guidelines
  • Bidding models
  • Adding code in site
  • Ad formats & sizes
  • Adsense optimization tips
  • Making money via Google Adsense
  • Overview of conversion optimization
  • Conversion planning
  • Conversion Copywriting
  • Principles of persuasive design
  • Landing page optimization
  • Understanding customers & engaging with them
  • Lead generation for business
  • A/B testing
  • Digital analytics
  • Mouse tracking & Heatmap analysis
  • Google tag manager
  • Taking initiative & optimizing your product
  • Integrating conversion with online marketing
  • Sales funnel
  • Marketing automation
  • Growth Hacking
  • Inbound marketing
  • Customer lifecycle
  • Lead generation & Lead management
  • Digital analytics
  • Permission marketing
  • Lean UX
  • Ecommerce marketing strategies
  • B2B vs B2C marketing strategies
  • Brand management-
  • -Exposure to few important tools
  • -SEM Rush -MOZ -Optimonk
  • -MailChimp -SEO Profiler
  • -Ninja Outreach -Buzzsumo
  • -GTMetrix -Alexa -Hootsuite
  • Sales funnel
  • Marketing automation
  • Growth Hacking
  • Inbound marketing
  • Customer lifecycle
  • Lead generation & Lead management
  • Digital analytics
  • Permission marketing
  • Lean UX
  • Ecommerce marketing strategies
  • B2B vs B2C marketing strategies
  • Brand management-
  • -Exposure to few important tools
  • -SEM Rush -MOZ -Optimonk
  • -MailChimp -SEO Profiler
  • -Ninja Outreach -Buzzsumo
  • -GTMetrix -Alexa -Hootsuite
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