Digital Marketing Certification Program is most progressive Digital Marketing Course accessible in country with significant modules and certifications for SEO, Social media, Email Marketing, web designing, web development, Google Adwords and considerably more. In the wake of finishing your Digital Marketing course from LAKSN Institute you can work for any Digital Marketing organizations, groups of business setups or start your own website and run business. You can likewise fill in as a consultant or be a piece of the web marketing re-appropriating industry. LAKSN Institute recruitment group would be liable for guaranteeing that everybody who undergoes our Digital Marketing course and gets sufficient job interview opportunities.
What is digital marketing? It is the process of interacting with potential customers through digital channels with the goal of getting them to do something, like buy a product. You’re digitally marketed to every time you’re online, in the form of ads, email newsletters, blog posts, and more. So you actually already have experience with digital marketing, which makes getting started easy.
In this learning path, you’ll cover the fundamentals of digital marketing and go through various approaches with the end result being a professional digital marketing plan.
Learning digital marketing skills can help you grow your own business, work for cutting-edge startups, or freelance around the world. This free curriculum will help provide you the basis upon which you can grow essential digital marketing skills.
First, you’ll pick a product or company that you want to digitally market. You’ll then jump into marketing fundamentals and move into the following areas:
You’ll conclude the learning path with a capstone project that will have you build a marketing plan for the product or company you chose to promote in the beginning. When you’re finished, you’ll have the full picture of what it’s like to be a digital marketer and whether it's a career path you want to pursue.
This learning path is for people new to digital marketing which can include designers, software engineers, salespeople, and even marketers who focus on other areas besides digital, such as events or branding.
If you want to build a career in digital marketing and want expert 1-to-1 mentorship from somebody who works in the field, as well as career coaching, check out LAKSN Technologies Digital Marketing Course.
The traditional manner of marketing involved businesses to advertise their products or services on print media, radio and television commercials, business cards, bill boards, and in many other similar ways where Internet or social media websites were not employed for advertising. Traditional marketing policies had limited customer reachability and scope of driving customers’ buying behavior.
Digital marketing achieves targets of marketing a business through different online channels. Let us see how.
The following table lists a few points that differentiate digital marketing from traditional marketing −
| Traditional Marketing | Digital Marketing |
|---|---|
| Communication is unidirectional. Means, a business communicates about its products or services with a group of people. | Communication is bidirectional. The customer also can ask queries or make suggestions about the business products and services. |
| Medium of communication is generally phone calls, letters, and Emails. | Medium of communication is mostly through social media websites, chat, and Email. |
| Campaigning takes more time for designing, preparing, and launching. | There is always a fast way to develop an online campaign and carry out changes along its development. With digital tools, campaigning is easier. |
| It is carried out for a specific audience throughout from generating campaign ideas up to selling a product or a service. | The content is available for general public. It is then made to reach the specific audience by employing search engine techniques. |
| It is conventional way of marketing; best for reaching local audience. | It is best for reaching global audience. |
| It is difficult to measure the effectiveness of a campaign. | It is easier to measure the effectiveness of a campaign through analytics. |
Social Media Marketing is the manner of generating website traffic or attracting viewers and customers through social networking websites such as Facebook, Pinterest, LinkedIn, Twitter, and so on. Social media marketing is a subset of digital marketing.
All social networking websites support sharing of content, but all are not necessarily employed for digital marketing. While Facebook emphasizes on personal sharing, Twitter emphasizes on tweeting short messages about ones’ opinions or reactions, and LinkedIn goes for professional networking, Pinterest motivates to market one’s ideas and online businesses.
Social media grew up as the most popular outcome of the Internet as people around the world like to communicate and share their special moments, problems, ideas, and suggestions with others. They also like to learn about a place worth visiting, a new craft projects, recipes, or a new language. Social media websites enable you to share content of your choice with right audience at your convenience.
This popularity of social media has inspired the business minds around the world with the idea of small online businesses. One can open a store in Amazon, eBay, or any other custom platforms such as Shopify or Etsy. But the main challenge is finding the customers. There are ways like search results in Google, Bing or in any other search engine. But for a new business with established competitors, it takes a long time to get a high rank in the search results.
Social networking websites are a great solution to this challenge. The basic technique here is to share engaging posts and the right content created for the desired audience. Then the audience helps by sharing the content further, which in turn reaches further. Hence there is another option of advertising the product, services, or ideas on the social networking websites where there is less degree of competition.
This tutorial describes how you can employ Pinterest for marketing your business.
Digital Marketing is the newest form of marketing with much less cost and giving a high range of profit.
Digital marketing basically refers to marketing with the help of advertisements through digital channels such as Search Engines, Email, Social Media, Websites and Mobile Apps.
The development of digital marketing has changed the way brands and business use internet and technology for marketing. With the rise of Digital movement in India, digital platforms are increasingly incorporated in marketing and advertising strategies. People prefer using digital platforms instead of physical shopping which overall increases the scope and demand of expert digital marketers for their excellent digital marketing campaigns.
Digital Marketing is the best platform for brands to help them with brand awareness. Through digital marketing a multi-communication channel where information can be exchanged around the world with just one click. Digital platforms have made it easy for brands and their customers to interact virtually.
Digital marketing methods include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Campaign Marketing, Social Media Marketing, E-mail Direct Marketing, Social Media Optimization. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.
With the help of digital marketing, we can monitor our competitions in a much closer way. Most businesses use social media as its main tool to create a channel of information. It is astonishing how the speed and straightforwardness with which the digital media transmits data and support a business. In this era of digital technology, it’s important to have a strong online presence, coupled with a great brand that is presented uniformly across all mediums.
Digital marketing is much cost-efficient and economical as compared to traditional methods of advertising and marketing. The traditional marketing methods and digital marketing do not operate in exclusion from each other. Digital marketers use only hard copy marketing materials to further strengthen a relationship with a contact, referral partner or client. Say, for example, the businesses do not invest in television or radio ads, but we will give brochures to someone who is interested in our services. It appears that a multi-channel approach that leverages the unique benefits of paper with the convenience and accessibility of digital will perform best.
Digital marketing has become so powerful network of advertising that with the introduction of Double click strategy of Google for internet, the world has become very close linking to each and every place conveniently. With the help of digital marketing, campaigns for promoting any product and service through the internet has become very cost-effective and convenient.
With our guidance, you'll start creating a digital marketing plan which incorporates the key strategic components and utilizes a variety of digital channels and campaign tactics. At the end of the day, you’ll leave the course feeling empowered to return to your workplace and contribute to effective digital decision making.
Upon completion of our Digital Marketing course, you’ll have gained the skills to:
Whether you’re new to digital marketing or a marketer looking to enhance your digital knowledge and skillset, this course will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these on your own business environments.
