It's a well-documented fact that a recommendation from someone you trust is more persuasive than any other form of marketing. The patterns of recommendations, and why some people do far more of it than others, has evolved to become known as influencer marketing.
The big question is, how do you find and talk to influencers who recommend most, and those whose recommendations hold more weight than others?
Emarketeers' Influencer Marketing course will help you unlock the power of word of mouth marketing, giving you insight into the psychology of influence, how to build a compelling proposition for influencers, and how to measure success.
With influencer marketing cited as one of the fastest-growing channels for customer acquisition, this course is one not to be missed.