Mobile Marketing Course & Training institute In Thane, New Mumbai

Mobile Marketing course enables you to become a Mobile Marketing Wizard with most interactive online training covering all the topics from Mobile optimization, app development, marketing, engagement to monetization and mobile analytics. Mobile marketing is the next big thing in marketing segment. For a business having a mobile presence is as important as having a website and learning mobile marketing in present scenario will definitely going to be a desert for your business.

This class will teach you how to integrate your current marketing campaigns with the world of mobile marketing. Through case studies and practical hands-on exercises, you will learn how to create and execute engaging mobile marketing campaigns. From the basics of mobile marketing to selecting providers to creating your first mobile marketing campaign, you will leave this class with the immediate know-how to implement and execute your future mobile marketing campaigns.

Develop a strategy for how mobile fits with your customers' experience

  • Develop the key components of a mobile marketing plan
  • Use the best industry tools to get your website mobile ready
  • Build essential opt-in mobile marketing email and user lists to garner high open rates
  • Optimize your mobile site and marketing campaigns by using the right ad copy and design to increase traffic
  • Analyze customers and identify demographic factors that impact your campaign
  • Get opt-ins with mobile marketing
  • Differentiate the benefits of SMS and text messaging
  • Understand the difference between mobile carriers, vendors, agencies and email providers and how they affect your mobile marketing strategy
  • Leave class with a custom checklist and plan to implement your mobile marketing campaign

 

 

Course Programme

The Indian Mobile Movement Usage of Mobile, its unique strengths Mobile Media consumption
Opportunities in mobile marketing What is display advertising Display advertising ecosystem Display Advertising Cost Measure of success rich media Measure of success videos Creative best practices for display ads on mobile Introduction to Mobile Ads on Google Network Overview of Mobile Ads on Google Adwords Google Display Network for Mobile Apps Ad Extensions for Mobile Apps Mobile Social
Introduction: Integrating Real World & Mobile QR Code Promotion Augmented Reality Missed Call Format IVRS in Cloud SMS Marketing SMS measure of success Hotspot Marketing: Bluetooth (BLE), NFC
Importance and relevance of mobile presence What is the User Interface? What is the User Experience? Why is Mobile web presence critical for success Mobile Web UI: Best Practices Mobile Web Analytics Mobile Search Optimization Ecosystem Overview: Mobile Apps: Native versus Hybrid versus Mobile Web Mobile Apps: UI / UX Frameworks Mobile App: Best Practices
Building your App Store Presence Alternative App Stores Why is ASO important App Store Optimization (ASO) Application of ASO
App Metric that matter Calculating Estimated Cost per Install (eCPI) and other media buying metric Set up Analytics for Mobile App Create app engagement through push notifications Create app engagement through in-app advertising Improve Ratings & Reviews Leveraging Press & Blogs Need for independent App Install Tracking App Deeplinking App Indexing Profiling Mobile App Users
Channels for Driving Mobile App downloads Facebook mobile ad installs Best Practices App Install Creatives Optimizing App Install Campaigns Managing Placement Ads for Mobile Bidding Strategy for Mobile App Installs Setting conversion tracking Setting conversion tracking Tracking Mobile App Conversions
Overview of App Business Models Approaches to Monetize Apps Advertising based Monetization Freemium models with In-App Purchases( IAP) Subscription-based Services Finding the Right Ad Monetization strategy
Trends in Mobile Advertising
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