Search Ads-Creation & Campaign Setup Course & Training institute In Thane, New Mumbai

Google Ads (AdWords) has now evolved into a complex feature-rich platform. Whilst it can offer huge opportunities, it can also be difficult to understand and navigate. As a result, a large percentage of campaigns are run at a loss, due to poor setup and management.

This Google Ads training course will give attendees practical guidance on how to plan, create, manage and optimise their campaigns, maximising all available features within the platform. The course will also uncover "hidden" opportunities in Google Ads, providing attendees with practical advantages using the platform. 

This session is very interactive, with practical demonstrations of the Google Ads interface throughout the day. It will also give everyone ample time to ask questions about their own campaigns. 

With competition and bids for first page Google listings steadily increasing, running successful and profitable Google Ads campaigns is becoming more and more challenging and time-intensive.

This advanced Google Ads course will demonstrate advanced techniques aimed to optimise your Google Ads activity, and maximise your return-on-investment. During the day, you will learn tips and techniques that you won't read about in blogs, which will leave you inspired and refreshed.

If you've been running Google Ads campaigns for a while and need to inject new strategies that will deliver better results, then this course is for you.

Benefits

Following this Advanced Google Ads training course, you will understand:

  • How to optimise Google Ads campaigns allowing you to reach your KPIs
  • Advanced techniques to optimise your campaign settings, ad groups and landing pages
  • How to optimise your bids and budgets to maximise ROI
  • How to analyse your data effectively and take appropriate actions
  • How to set up and optimise remarketing across the search and display network
  • How to run experiments to continually improve performance
  • Create and optimise Google Ads campaigns 
  • Better structure and target your Google Ads campaigns
  • Carry out keyword research to remain competitive
  • Use keyword matching to optimise performance
  • Confidently set budgets and keywords bids
  • Set up conversion tracking and measure your return-on-investment
  • Adopt best practice copywriting guidelines when creating ads
  • Optimise your landing pages and carry out testing 
  • Measure campaign performance using web analytics 

 

Course Programme

  • Translating business objectives into measurable goals
  • Keyword research: how people really search
  • Measuring seasonal, regional and business trends
  • Understanding the typical buying cycle
  • Understanding the differences in Google Ads and Google Analytics reporting
  • Factoring in the impact of cross-device attribution
  • Translating business objectives into measurable goals
  • Keyword research: how people really search
  • Measuring seasonal, regional and business trends
  • Understanding the typical buying cycle
  • Understanding the differences in Google Ads and Google Analytics reporting
  • Factoring in the impact of cross-device attribution
  • Quality Score: looking beyond the keyword
  • Optimising your Google Ads account structure
  • Automated bidding: what, how, why and when
  • Campaign settings and targeting: how to get the most from them
  • Campaign budgets: what you need to know
  • Optimising for conversations and voice search
  • Using Ad Extensions to improve performance
  • Latest updates on Expanded Text Ads and Responsive Search Ads
  • Stand-out ads: using dynamic features such as countdowns, IF functions and business data
  • Landing page best practices and AMP for Google Ads
  • Using N-grams to analyse more effectively
  • Optimisation using Campaign Experiments
  • Filling the gaps with Dynamic Search Ads
  • Setting up and using Remarketing Lists for Search Ads (RLSA)
  • How Customer Match works and how to maximise opportunities
  • Uncovering new to brand visitors using Similar Audience strategies
  • Using Demographics for Search Ads (DFSA)
  • Other ways to use audience data to your advantage
  • A review of the latest search marketing trends and data
  • How to map micro and macro goals to your business goals
  • A complete guide to setting up conversion tracking in Google Ads
  • Using free and paid-for competitor analysis tools
  • Inspiring case studies to learn from
  • The Google Ads Auction and Ad Rank explained
  • Quality Score: What is it? Where do I see it? How do I improve it?
  • The Google Search Network: ad formats and ad extensions
  • Advertising opportunities across the Display Network, Google Maps and YouTube
  • Carrying out effective keyword research
  • Optimising campaign performance with keyword matching
  • Using negative keywords to improve targeting
  • Running Search Reports to understand customer behaviour
  • Differences between the search and display networks; which to choose
  • Performance benchmarks by industry
  • Targeting opportunities on the display network
  • How to set up remarketing campaigns
  • Hands-on ad setup and copywriting
  • Best-practice copywriting tips to increase click-through rates
  • Ad copywriting rules and policies: do’s and don’t in Google Ads
  • Tips on dynamic ad formats
  • Optimising landing pages to improve performance
  • Tools and methods to A/B test landing pages
  • What Google Ads data should I be looking at? And how often?
  • How to connect Google Ads to Google Analytics, and what reports/data to look at
  • Setting up automated rules to monitor and control activity in "real-time"
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