Search Engine Optimization Course & Training institute In Thane, New Mumbai

SEO is a team effort. It’s not just about keywords. It requires that we use skills and resource collectively to get the best results.

SEO (Search engine optimization) is a methodology of strategies & techniques which are used to increase traffic to a your website by gaining a high-ranking in the search results of a search engine (SERP) as per search query, Search Engine includes Google, Yahoo, Bing and others. There are many other aspects for SEO, from the content on your web page to the way other sites are linking to your site.

This practical training course shows you how to increase traffic to your website and improve your conversion rate.

  •  Improve your website optimisation strategy
  •  Enhance your SEO keyword research
  •  Conduct a competitor keyword analysis
  •  Build a SEO measurement framework
  •  Improve your landing page optimisation
  •  Develop your off page SEO tactics
  • Online Marketers & Marketing Executives
  • Web Developers & Designers
  • Managers
  • IT Programmers
  • Students & Job Seekers
  • Small Business Owners / Entrepreneurs
  • Sales & Marketing Consultants
  • Those who are interested in SEO and Internet Marketing
  • Those who want to improve their website’s Rankings on Search Engines

We will show delegates how to use free SEO tools and search engine optimisation tactics to win new customers and create profitable and sustainable online business.

Why does a website need SEO?

There are many commercial search engines like Google, Bing, and Yahoo & from which majority of web traffic is driven to your website. Although, there are many social media platform through which visits can be generated to website. Search engines are unique in their way as they provide targeted traffic to our website. But, what if search engines unable crawl your site & index your content to their databases, here one missed out an opportunities to increase and drive traffics & visits to your website.

Why we need to attend this Course?

Search engine optimization is a key for search engines like Google however precise search engine optimization practices improve the personal experience in and usability of a website. Users accept as true with engines like Google and having a presence within the top positions for the keywords the user is searching, will increase the websites consider. SIM-School of Internet Marketing is making you the hero of your digital marketing journey, because, LAKSN Institute is a wonderful institute for SEO courses in Thane, New Mumbai.


Types of SEO

 

White Hat SEO?

White hat SEO helps improves a website's performance while still following the algorithm of the search engine. If a company used Google, they would bind by their terms and conditions when utilizing their SEO services. White hat SEO is a longer lasting technique than the other types of SEO because you are bound by the rules and regulations. It offers quality content and uses keywords to help consumers find a business’s website. You may also pay for ads to help promote your website and get more customers to visit as well.


Black Hat SEO:

Black hat search engine marketing is growing their ranks of any websites in SEO but if we are using this technique then you are damaging your website in the search engines terms. Black hat is often used for people who use the internet to perform algorithm moves consisting of hacking, sending viruses, or by appearing any unethical conduct online. Using black hat can get an organization banned from a search engine because they are breaking the guidelines.


Gray Hat SEO:

Gray Hat search engine marketing is an SEO practice that is riskier than White Hat search engine marketing, but one which could or won't result in your website online being banned from search engines like Google and yahoo and their affiliate websites. Generally, Gray Hat search engine
optimization practices belong in neither the Black Hat nor White Hat practices because the terms of provisions regarding the difficulty are unclear. It is the mixture of 95% of white hat search engine marketing and 5% black hat search engine marketing


Why Is Gray Hat SEO Important?

Proper information of Gray Hat SEO is essential because it is able to enhance your web page’s ranking without bad outcomes, or it could cost you thousands in lost traffic. Google’s best practices and conditions have the potential to limit clever innovation and logical outside the box. This prohibition isn’t always mechanically in the hobby of search marketers or even the searchers themselves. What’s more, Gray Hat search engine marketing modifications periodically; what’s taken into consideration Gray Hat in one year may be categorized as Black or What Hat the following year, making it essential for search marketers to stay knowledgeable of the latest categorizations.


Techniques of SEO

On-page SEO:

On-Page SEO is the practice of optimizing character web pages in order to rank better and earn greater relevant traffic in search engines like Google. It refers to both the content and HTML source code of a page that can be optimized, in place of off-Page SEO which refers to back link and different external alerts.


Off-Page SEO:

Off-page search engine optimization (also known as off-page SEO) refers to moves took outside of your very own website to affect your rankings inside search engine results pages (SERPs). Optimizing for off- page rating elements involves improving search engine and consumer belief of a website reputation, relevance, trustworthiness, and authority. This is done by different reputable locations at the website (pages, websites, human beings, and so on.) linking to or promoting your website, and successfully for the high-quality of your content material. You additionally want to make sure that you have a significant of inbound backlink from fantastically respected outside websites referred to as offsite search engine optimization. It refers to strategies that can be used to improve the position of a website inside the search engine results web page (SERPs). Many people accomplice off-page search engine marketing with backlink constructing however it is simplest that. In trendy, off Page search, engine marketing has to do with promoting methods – beyond website design –for the reason of rating a website better within the search outcomes. In our SEO classes in Pune, We always deliver more than your expectation.

 

Why we need to attend this Course?

Search engine optimization is a key for search engines like Google however precise search engine optimization practices improve the personal experience in and usability of a website. Users accept as true with engines like Google and having a presence within the top positions for the keywords the user is searching, will increase the websites consider. SIM-School of Internet Marketing is making you the hero of your digital marketing journey, because, SIM is a wonderful institute for SEO courses in Pune.
 

Who should attend?

Marketing or web managers and executives who are required to plan and implement an SEO program (B2B and B2C markets).

To maximise the value of the course, it is useful if delegates can access their own Google Search Console and Google Analytics accounts to apply their own data.

Learning outcomes

  •  The five principles that drive success in natural search
  •  SEO Keywords and competitor research
  •  How to build an ROI model for SEO
  •  Use Google Search Console to review your website
  •  Collecting, measuring and managing SEO reports
  •  Develop the right SEO mix for your market
  •  Building your own SEO toolbox
  •  SEO copywriting
  •  Integrating social media and your SEO program
  •  Selecting and working with an SEO agency
  •  Best practice SEO for local search
  •  Optimisation for web, video, shopping etc.

Course Programme

Keyword Research and Competition Keyword Research training at Digital Trainee removes the perplexity from Keyword Research. We train you on different aspects such as keyword research, keyword choices, month to month search results, keyword competition along with seasonal patterns. You will also figure out how to successfully find, assess and select the best keywords for optimum results. Analyzing your competitors' sites and blogs to discover what key expressions they target; Check out the relevant searches on Google and other popular search engines. Our SEO course in Pune, is best suited for Web Professionals, Businesses and Designers to enable them to settle on key decisions related to their online marketing endeavors and target customer hunting. Onpage and Offpage SEO Optimization: Under Onpage SEO, we cover things like modifying the site pages, headers, URL structure, content, images and so forth. We want our candidates to know how to optimize site pages pull in Google bots and make them noteworthy to users, impression creation, CTRs, etc. Our onpage SEO sessions help our candidates to comprehend the approaches to build a good reputation for site page instead of attracting search engine spiders. Offpage SEO will cover different ethical practices for obtaining greater quality reputations, gaining local visibility, link building, article submission etc. Thus, we cover in-depth Onpage and Offpage SEO optimization, as a part of this course.
Google search Console happens to be a free service from Google for the webmasters (one who hosts and runs a site). It is an extremely useful toolset that can assist anybody with a site to get valuable bits of information for SEO purposes. So to begin with, as a part of SEO training, you would learn what the Google search Console is all about on the pretext of SEO and site health. Along with this, you would also get to know how you can track the search query for the past 30 Days with the help of WMT. By the end of this module, you would have the capacity to maintain Web environment of a site post distinguishing system requirements, upgrade installation and posting updates. You can likewise keep a check on site's overall performance with the assistance of Google search Console.
  • On Page
  • Initial Site Analysis & Competition Analysis
  • Keyword Research & Keyword Placement
  • Title/Description/Keyword/Other Meta Tags Development
  • Site (URL) Structure Analysis
  • URL renaming/re-writing
  • H1, H2, H3 Tags & Anchor Text
  • Image Optimization
  • Use of robots.txt
  • HTML Validation
  • Doorway Pages
  • XML Sitemap & HTML Sitemap
  • Canonical Implementation
  • Understanding 301, 302, 404 Response code
  • Domain names and Exact match domain concept.
  • Keyword density & Keyword Effectiveness index
  • Off Page
  • What are Back links?
  • One Way links / Two Way links / Three Way Links
  • Link Wheel
  • Directory Submission, Social bookmarking
  • Article Marketing & Submitting Press Releases
  • Business Directories & Local Classifieds
  • Blog Creation and promotion & Blog Comments
  • Local and regional search engines
  • Online Reputation Management
  • White Hat / Black Hat / Grey Hat SEO
  • Search Engine Submissions
  • Sitemap submission
  • Google Webmaster Tools
  • Adding a Site and Verification Process
  • Configuration & Settings
  • Geographic Settings
  • Site Links
  • Website Health
  • Crawl Errors & Crawl Stats
  • Google Fetch
  • Blocking the Crawler and blocked pages
  • Traffic
  • Search Queries
  • Links to Site / Internal Links
  • Sitemaps
  • Remove URLS from index
  • Content Keywords
  • Structured Data
  • Google Analytics
  • World of web analytics
  • Why you should use it and how to get maximum benefit
  • New interface of Google Analytics
  • Account creation, Implementation & maintenance
  • Understand the best metrics to measure
  • Understand how to create funnels and goals for your analytics
  • How to evaluate the data
  • Reporting
  • Reporting and Analysis Tools
  • Google Keyword Research Tool.
  • Google Insights
  • Website Analysis Tools
  • Keyword Density Checker
  • Brocken link Checker tool
  • Spider simulator tool
  • Final Tracking and Reporting
  • Submission Report
  • Client Ranking Report
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