Social Media Marketing Course & Training institute In Thane, New Mumbai

This beginners course will teach you how to create a social media strategy to build your business and online marketing campaign. You will learn the tools you need to build a network and run social media campaigns on Facebook, Twitter, YouTube and other platforms.It will give you an overview of social media's role in driving customer engagement, and its role in optimising Google search rankings (SEO). By taking part in practical exercises you will learn how to establish a clear voice across social media networks and how to get the most from these, with appropriate and engaging content.

Topics Covered

  • An overview of popular social media platforms and best practice
  • How to build a sustainable follower base on social media platforms
  • Creating a consistent voice across platforms
  • Best practice in social media marketing strategies
  • Capturing and analysing metrics to segment and target your market
  • Measuring a campaign’s return on investment (ROI)
  • Overview of online privacy laws and bestpracticefor privacy including data breaches
  • Optimising Google search rankings

Course Outcomes

By the end of the course you should be able to:

  • Establish a sustainable presence on the social media platforms relevant to your business
  • Execute a social media campaign and measure its impact using metrics
  • Understand online privacy laws and best practice for social media marketing

Who Should Attend

Anyone responsible for social media marketing who would like to learn how to develop and execute a social media marketing plan. If you already run campaigns using social media, and are not a beginner or looking for a refresher course, you should consider the course Social Media and Analytics: Advanced.


Beginner: You should have a basic understanding of Twitter and Facebook. The course is suitable for those wanting to understand how to use social media for their business needs, beginners or those who need to refresh their knowledge and engagement strategies.



Course Programme

  • How to use good judgement when using social media for work
  • What constitutes ethical behavior on social media
  • Demonstrating consideration for others on social media
  • Common social media myths and mistakes
  • The art of using Facebook Groups
  • Attracting YouTube subscribers and creating engaging videos
  • Creating quality (not spammy) content for social media
  • Facebook Terminology and Know-How
  • Best Practices for Facebook & Instagram Posting
  • Optimizing Facebook & Instagram Advertising
  • Creating a quality Facebook Page and experience
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • Snapchat
  • And more!
  • Email marketing automation
  • Email marketing optimization
  • Email marketing personalization
  • How tools such as smartphones and 3D devices are changing the marketing sphere
  • How power is shifting from companies and brands to consumers
  • Offering product ideas that stick in a digital world
  • Inbound marketing
  • Email marketing
  • Inbound sales techniques
  • Content marketing
  • Growth-driven design
  • What makes ideas sticky
  • How social influence shapes behavior
  • The power of word of mouth
  • All about PPC (What it is, basic terminology, structuring)
  • Keyword research
  • Landing page optimization
  • A/B testing
  • PPC for lead generation and B2B
  • All about PPC (What it is, basic terminology, structuring)
  • Keyword research
  • Landing page optimization
  • A/B testing
  • PPC for lead generation and B2B
  • Content curation and sharing on social media
  • Getting your content seen on Facebook
  • Instagram Marketing to boost your business
  • Branding and PR outreach
  • Getting started with social media data
  • What Neuromarketing is all about
  • Attention and consciousness
  • Sensory neuromarketing
  • Emotions, feelings, wanting and liking
  • Intro to business analytics
  • Understanding Excel and PivotTables
  • Getting started with PivotTables
  • Terms such as Grouping and Custom Calculations
  • Data Collection, Analysis and Visualization
  • How data fits into a company’s marketing strategy
  • Making informed marketing decisions based on data
  • How to identify marketing trends
  • How to predict future market conditions
  •  An understanding of metrics used to measure marketing success
  • Introduction to social media analytics
  • The social media landscape
  • Differentiation between social networks for data collection
  • Finding KPIs that fit your goals
  • Getting started with social media
  • Finding your voice
  • Creating content
  • Curating content
  • Using the right marketing tools
  • Paid advertising strategy
  • Demystifying key terms and vocabulary
  • Setting campaign goals
  • Targeting audience segments
  • Developing compelling copy and visuals
  • Iterating and optimizing campaigns for long-term success
  • Social trends
  • Defining target audiences
  • Data analysis
  • Keyword filtering
  • Google related searches
  • Using Google Alerts and its benefits
  • Identifying influencers and content curation possibilities
  • Monitoring strategies for Facebook, Twitter, and more
  • Discovering where social media “fits in”
  • How to tie social media to real business results
  • Managing and measuring a successful social media program
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