Video Marketing Course & Training institute In Thane, New Mumbai

Video has transformed the way we communicate with customers, staff and stakeholders. Why? Because it’s more effective than any other form of communication. It’s what people want to see.

Research shows audiences are more likely to pay attention to video content and it’s delivering tangible commercial benefits for businesses that embrace it.

It’s no wonder two-thirds of marketing directors expect video to dominate their strategies in the near future.

Trail-blazing brands are seeing their online video efforts filter through to the bottom line with highly targeted, branded content. The most successful of these are often the result of well-considered and well-executed online video strategies.

This course takes you through a step-by-step approach to planning, producing and distributing high-impact video content. It’s a must-attend for any marketing professionals interested in developing content that cuts through the noise and delivers real business value.

Benefits

Following this training course, you will understand how to:

  • Plan effective online video campaigns
  • Make the case for resource / investment
  • Write a brief, appoint a supplier and manage the production process
  • Make your video stand out and achieve its desired objective
  • Integrate video into a broader content marketing campaign
  • Ensure a decent return on investment
  • Make the right decisions about your audience and how to reach them
  • Interpret campaign metrics and make continuous improvements

Course Programme

  • How online video fits into the broader marketing plan
  • Setting the right campaign objectives
  • The importance of knowing your audience and how to engage with them effectively
  • Using video at every stage of the buyer’s journey
  • Defining your message and story
  • Different types of video and when they’re used
  • Measurement: what does success look like?
  • Why choose online video?
  • Case studies of successful campaigns
  • The current online video landscape
  • Creating tangible value for the audience
  • Optimising video for mobile
  • Meeting minimum quality standards
  • How to make your online video content shareable
  • Steps to campaign planning and research
  • Finding and managing an agency or supplier
  • Writing the brief
  • The production process – logistics planning, shooting and editing
  • The relationship between owned, earned and paid media
  • Growing a YouTube channel
  • Optimising video for search
  • Harnessing the power of influencers & advocates
  • Measuring and understanding brand awareness vs engagement
  • The continous improvement process: analyse, test, repeat
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